The seminar programme for The Pub Show, in partnership with the British Institute of Innkeeping (BII), is now live, with a diverse range of industry experts taking to the stage to discuss the latest trends and topics in the pub & bar sector.  

Taking place on 17-19 March at Excel London, The Pub Show is the ultimate business event for the UK pub industry and is packed with opportunities for operators to network, learn and d

The show’s Pub Stage will see three busy days of content from partners including the BII, the British Beer and Pub Association (BBPA), KAM and WSET, along with discussions featuring pub owners and operators from across the UK.  

Steve Alton, BII CEO comments: “Our pubs sit at the very heart of hospitality, as unique, warm and welcoming venues, and a huge part of our mission at the BII is to support our 13,000 members by sharing best practice from across the sector. Collaboration and coming together are key to this, and we are delighted to be supporting The Pub Show again in 2025, giving us more fantastic opportunities to bring some of our key members and ambassadors to the show to talk about their brilliant businesses.  

“For anyone in the industry, taking time out of your business to network, attend panel discussions and source new suppliers is a must, and The Pub Show provides the perfect opportunity to access all of this and more in one place. We are hugely looking forward to partnering with The Pub Show team for this must visit event.” 

Must attend sessions on Day One of the show include a discussion on boosting sales with alcohol-free brands, moderated by Laura Willoughby MBE, Co-Founder of Club Soda, and a discussion leveraging food trucks and alternative F&B solutions with Roxy Bentley of the Nationwide Caterers Association, Steve Banks of The Woodman, and Digby Vollrath, CEO & Co-Founder of Togather. 

Bentley comments: “We are proud to be able to represent the independent hospitality sector and are very much looking to being part of The Pub Show. Working together is key to supporting the success of the hospitality industry and the panel we are chairing highlights the opportunities that exist to do just that.  

“NCASS has always championed collaboration between mobile and bricks & mortar business, and this is exemplified in the relationships that mobile businesses and pubs started during the pandemic, many of which have gone from strength to strength since.” 

Day Two will take a look at the trend of ‘competitive socialising’ with Matt Eley of  Gamechangers Organisation Ltd & The Oracle and Graham Cook of All Star Lanes followed by Melanie Todd of Sunny in London revealing the top 2025 social media trends for pubs & bars to stay ahead of the game.  

Finally, on Day Three, HRC Ambassador Katie Deem of 4C Associates will be joined by Joe Gibson of 4C Associates and Max Shaw of Unique Inns Pub Co Ltd to discuss how pub owners and operators can choose the right tech for their business.  

The Pub Show will also play host to a number of special partner events across the three days of the show, including a St Patrick’s Day ‘Lock In’ with the BII, daily Pub Show Quizzes with Simon Wilson of Hashtag Hosts. This is being held in the Beer Garden designed by WH Silverbacks which also houses the popular Taproom feature in partnership with Flightcase Bars.’ 

To find out more about everything happening at The Pub Show 2025, and to register for your complimentary trade ticket, visit thepubshow.co.uk. The Pub Show takes place alongside IFE Manufacturing, IFE, HRC and International Salon Culinare as part of Food, Drink & Hospitality Week.